Smile, Snap, Share in Action: RBCM’s ‘Wildlife Photographer of the Year’ Exhibit
- Jaz Naylor
- Sep 11
- 3 min read
Updated: Sep 19
Behind the Activation: Our Approach in Action
The activation: Royal BC Museum’s Wildlife Photographer of the Year Exhibit
The goal: to entertain and engage visitors while increasing newsletter sign-ups!
From Exhibit to Engagement
The Royal BC Museum approached us with a clear goal: to capture new leads and grow their newsletter sign-ups, building stronger connections with the community and driving ongoing engagement with the museum. By placing a selfie station outside the exhibit for the duration of Wildlife Photographer of the Year, we created an interactive experience that not only delighted guests but also delivered results, with over 5,000 new leads and newsletter sign-ups.
Smart Tech, Seamless Photos
One of the standout features of our digital booths is the AI background removal technology. Unlike traditional green screens, this system automatically detects the guest and removes the background in real time, placing them directly into their chosen scene. The result:
For the RBCM activation, this technology transported guests into two award-winning wildlife photos, making them feel like part of the exhibit itself. It’s a seamless blend of innovation and creativity that elevates every activation.
Wild Results: A Deep Dive into Engagement Insights
The Results Are In: Let’s Break It Down →
╰┈─➤ Total Shares
╰┈─➤ Reach vs. Impression
How Did We Achieve This?
Three core steps proved crucial to making this brand activation a success:
To participate, guests first entered their email address, signing up for the RBCM newsletter before taking their photo. A custom-branded start screen made the process clear and seamless, allowing participants to understand the exchange upfront before engaging.
Once signed up, guests chose between two award-winning images from the exhibit. Using AI-powered background removal, we placed each participant directly into their chosen wildlife scene, creating an immersive and memorable photo opportunity.
After capturing their shot, guests could instantly text or email their images to themselves, making it simple to share online and spread the museum’s brand organically across social channels.
Summing it all up:
╰┈─➤ Clear entry point
╰┈─➤ Immersive experience
╰┈─➤ instant sharing
Clear Entry Point
↳ The selfie station was positioned in a convenient, high-traffic location that naturally attracted visitors curiosity. From there, participants were guided to a custom-branded start screen, where they were required to enter their email address to access the photo experience.
Immersive Experience
↳ Guests could transport themselves into one of two award-winning exhibit images, thanks to AI background removal that seamlessly placed them into the wildlife scenes.
Instant Sharing
↳ After capturing their photo, participants could text or email it to themselves. With international numbers supported, the activation was fully accessible to tourists. This is a key advantage in a tourist-centred city like Victoria, BC.
Each aspect worked together to ensure the activation was both engaging for guests and strategically valuable for RBCM.
From Activation to Impact: Why It Worked
╰┈─➤ Increased Brand Awareness
Guests didn’t just view the exhibit; they became part of it, creating a deeper connection with RBCM.
╰┈─➤ Fun & Memorable
The activation delivered an interactive, personalized experience that left a lasting impression.
╰┈─➤ Measurable Results
With over 5,000 new email signups, RBCM gained a powerful channel to continue engaging with its community long after the event.
Ready to Book? Let’s Collaborate!
Looking to take your next brand activation to the next level? We’re ready when you are. Whether it’s boosting engagement, driving authentic connections, or creating a memorable experience for your audience, we’ll partner with you to make it happen.
To reserve your date or learn more, please contact us at fourframesphoto@gmail.com.
Want to learn more about our brand activations?
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